Classique was created as part 1 of 2 in the Branding Project.
This brand was created to highlight characteristics of a luxury brand. Luxury brands often have a minimalist logo that depicts an animal in a strong position, symbolism of royalty or simple typographic logo. By depicting simplicity, the brand’s image do not require decorative elements to attract consumers which may be interpreted as “Every part is important”. When designing icons, relating to the brand, the core values must hold true as the icon is a literal translation of a brand’s identity in a small square canvas.